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Shot by New York based film maker Jeff Taylor for Lonelyleap Films, the short focuses in on the connectivity that's so central to the Apolis ethos. In a short three minutes, the film moves from the Parton's hometown of Santa Barbara to LA, through some of the production facilities Apolis has partnered with out to Madison, WI, home to Context. It's a great look at the value on relationships that Raan and Shea hold closely and what makes Apolis the close knit unit it is.
I met Emil and Sandy Corsillo, brothers, founders of The Hill-side and proprietors of Hickoree's Hard Goods, a year or so ago. I was told about the Hill-side by Ryan Huber of Context Clothing. I posted about them. Emil gave me a call. We all met up at the ACE after some thing one night. Became fast friends. So I thought, a year since first discovering the Hill-side, I would pay a visit, take the chance to catch up with them, see what's new and what's to come.
Twelve Questions. Twelve answers. The Dirty Dozen.
A friend emailed me saying he was heading to Madison, WI to shoot the Black Lips. He'd be there only 24 hours and was wondering if I knew anything about Madison; where to stay, what to do...That's when I first, directed him to the dirty dozen I did sometime ago with Madison's own Ryan Huber and second, got in touch directly to see what was shakin' with him and if he had anything more to add. He immediately shot back an email that would make the best concierge hang up their hat.
Getting over my jealousy that my friend would make a visit to Madison and it's stylish center of gravity, Context, I forwarded it along.
In a "one good turn..." way of things(or something along those lines), I was hand delivered, upon my friend's return, a little souvenir from the Badger state's capital city.
Beautifully vegetable tanned 5 oz. leather and handmade in Wisconsin, Kenton Sorenson is heirloom quality leather work that's gonna get better looking with each year.
A huge thanks to Ryan and Sam.

I don't write much but...Raan and Shea Parton, 2 of the 3 brothers behind the label/cause Apolis Activism, were kind enough to invite me for a visit to the Gitman showroom for an informal viewing of their AW '09 collection. And after having obsessed over the styling and general right on-ness in the look book Raan had emailed me, I must say that these are clothes that are meant to be touched and felt and worn. They are that good. I can't say enough about these guys and what they're doing. Plus I got a chance to take a good look at the Apolis/Filson/Invisable Children briefcase. (Perfect)
Also there, it was my pleasure to meet Ryan Huber, co-owner of Context in Madison, WI, Marie Havens of Invisible Children(partners with Apolis on a number of various pieces/projects) and Max, the man behind All Plaidout. (check out his recent post on "The Brothers Parton").
It was a real pleasure. A big thanks to Raan and Shea for the invitation and chance to meet everyone.
A good Statement of Apolis Activism's mission can be read here.
(Click red for links.)