Making of: Tale of Two Shoes.

Tenue de Nimes, the Amsterdam-based denim concept shop, offers two videos of the same thing, a shoe, being produced in two very different ways.(They seem to be on a streak of producing highly-watchable videos. If you haven't yet, have a look at their short interview with The Man, mr. Nigel Cabourn.)
First, a visit to Grenson, in Rushden, Northamptonshire to have a look at the roughly 250 step process in making the traditionally English, Goodyear-welted Grenson shoe. With much of the work done by hand, Grenson still produces footwear much the same way (not entirely, of course.) and to the same standards as it has since 1866. The pride taken in their Goodyear welt is evident. And you'll notice a pair of 40 year old Grenson's in there for repair. Goodyear welting allows the shoe to essentially be rebuilt from the sole up and worn for a lifetime. It's a really interesting look at the modern state of the British Heritage brand.


The second, from Tenue de Nimes blog, follows a pair of shoes, beginning to end, manufactured by MOMA. Now, although their line isn't my thing(*NOTE: I make exception for their desert boots and a few others. They look rather good and I wouldn't be surprised if J.Crew's MacAlister boot wasn't manufactured in the same factory. Anyone know?), the very stylized video had my complete attention. It hums with effeciency. Certainly a different feel from the very personal, hands on Grenson approach, but very cool none the less. You'll notice the main difference between the two, aside from Grenson's roughly 120 year seniority, is the sole construction.

It's an interesting side by side comparison in manufacturing and qualities inherent to each step along the way. No pun intended.