And speaking of Oi Polloi's Rig Out, the team, when in Norway, shot an amazing film of their mate, world record breaking cyclist James Bowthorpe in Woolrich Woolen Mills kit. Antony gave me a preview of the rough cut and it kills. Here's an abbreviated look at it. The full version of the film goes live this Friday with some additional footage and interviews over at NOWNESS. This should hold you over 'til then.