Moving Pictures: Rapha + Apolis Activism.

In late 2009, Shea Parton of Apolis Activism, Cole Maness of Rapha and videographer Dave Christenson took a trip to Kathmandu, Nepal to finalize the project that had brought them all together, the Transit Elite sweater. 70% merino wool, 30% cashmere, it is the marriage of the understated style of Rapha and Apolis Activism's continuously growing dedication to sustainable production methods on a global level. In their own words, "NEPAL BEING ONE OF THE WORLD’S CAPITALS FOR ADVENTURE CYCLING, THE STARS BEGAN TO ALIGN. LEADING US TO SEEK OUT RAPHA WITH OUR MERINO CASHMERE SOURCE, THE HAND KNIT STORY OF CITTA’S WOMEN CENTER AND THE CLASSIC HIMALAYAN TERRAIN. RAPHA WAS INTRIGUED WITH THE PROJECT AND AGREED TO HELP CURATE THE PERFECT REWARD AFTER A LONG RIDE – THE TRANSIT ELITE SWEATER."
This video gives a glimpse into what was surely a once in a lifetime experience. Well done fellas.

TRANSIT ELITE from Dave Christenson on Vimeo.

On the Subject of: Friends in the News.

Fox News LA checks in with the Parton brothers of Apolis Activism. Good friends doing good things. Shea writes, "their Los Angeles bureau visited our office and nearby manufacturing to document our operation as they are featuring businesses worldwide that are providing signs of an economic rebound. Fox will be highlighting my brothers and I, the people we employee, and a preview of our recent travels to Nepal – preparing for the February release of the Transit Elite Sweater."
Look for the segment to air tomorrow(1/12/10). Until then, have a look at a behind the scenes look.