Case Study : Common Thread / Apolis.

Shot by New York based film maker Jeff Taylor for Lonelyleap Films, the short focuses in on the connectivity that's so central to the Apolis ethos. In a short three minutes, the film moves from the Parton's hometown of Santa Barbara to LA, through some of the production facilities Apolis has partnered with out to Madison, WI, home to Context. It's a great look at the value on relationships that Raan and Shea hold closely and what makes Apolis the close knit unit it is.

On the Subject of: Things in Which to Carry Other Things.

A friend emailed me saying he was heading to Madison, WI to shoot the Black Lips. He'd be there only 24 hours and was wondering if I knew anything about Madison; where to stay, what to do...That's when I first, directed him to the dirty dozen I did sometime ago with Madison's own Ryan Huber and second, got in touch directly to see what was shakin' with him and if he had anything more to add. He immediately shot back an email that would make the best concierge hang up their hat.
Getting over my jealousy that my friend would make a visit to Madison and it's stylish center of gravity, Context, I forwarded it along.
In a "one good turn..." way of things(or something along those lines), I was hand delivered, upon my friend's return, a little souvenir from the Badger state's capital city.
Beautifully vegetable tanned 5 oz. leather and handmade in Wisconsin, Kenton Sorenson is heirloom quality leather work that's gonna get better looking with each year.
A huge thanks to Ryan and Sam.