Thursday, March 17, 2011

Case Study : Common Thread / Apolis.


Shot by New York based film maker Jeff Taylor for Lonelyleap Films, the short focuses in on the connectivity that's so central to the Apolis ethos. In a short three minutes, the film moves from the Parton's hometown of Santa Barbara to LA, through some of the production facilities Apolis has partnered with out to Madison, WI, home to Context. It's a great look at the value on relationships that Raan and Shea hold closely and what makes Apolis the close knit unit it is.

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